Brand & Identity2 min read9 sections
Brand Foundation
World structure, identity, palette, and tone.
THERYN
Brand Foundation v1.0
World Structure
Server Name:
- Theryn
Capital City:
- Dawnreach (world anchor at coordinates 0, 0)
Starter Zone:
- Mountain cave system behind Dawnreach — quest journey entry point
Ancient Civilization:
- The Ancients
Primary Mystery:
- The Archive
Initial Build Scope:
- Lean template set (capital, starter cave, ruins, islands, towers, small discoveries) — see Building Guidelines
Core Themes
- Mystery
- Discovery
- Wonder
- Civilization
- Community
- Hope
Visual Identity
Primary Style:
- Dark Monument
Secondary Style:
- Ancient Scholar
Tertiary Style:
- Frontier Civilization
Website Style
- Modern Dark UI
- Archive-inspired accents
- Minimal fantasy clutter
- High readability
- Premium MMORPG feel
Logo Direction
Type:
- Archive Symbol
Characteristics:
- Circular
- Ancient
- Geometric
- Recognizable at small sizes
- Can be carved into stone
- Can appear as an ancient glyph
Typography
Logo:
- Cinzel
Headings:
- Cinzel
Body Text:
- Geist
Documentation:
- Geist
Primary Palette
Archive Black: #121212
Archive Stone: #2B2B2B
Archive Gold: #C8A34D
Archive Ivory: #E5E0D2
Archive Ember: #B4492F
Emotional Targets
Players should feel:
- Curious
- Small
- Inspired
- Connected
- Hopeful
The world should feel:
- Ancient
- Larger than itself
- Waiting to be discovered